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A typical headline will normally take no more than 2 -3 lines out of an average sales page however, those lines will decide whether 80% of your readers will continue to do so. If you are not writing excellent headlines you are missing out on potentially hundreds or even thousands of dollars in lost sales. These are my top three tips to help you write better, stronger, more compelling headlines, NOW.

1. Don't write about you.

A common mistake I often see is that people write about themselves. Yes a headline is like creating a big announcement, but unless you're on facebook with die hard friends, no one cares about you. Always, always, write about the customer as if you are actually talking about them.

So the headline: 'Professor Thompson spends 6 six months in Jamaica and discovers new type of Coffee beans!' is an absolutely lousy headline. It's about Professor Thompson and who cares what he did in Jamaica.

A better headline would be 'Exotic Jamaican Coffee Bean may hold secret to Eternal Youth!' Yes it sounds a bit out there, but it's definitely more interesting than hearing about Professor Thompson.

2. Don't write about the product.

Don't write about the product, that's what the sales page is for and even then, there's much better things you can do with your space. The natural urge is to proclaim from the rooftops how great your new cream, gizmo or widget is but actually almost no one will care because it has nothing to do with them. So in the headline, make it about them.

So an example of a lousy headline would be 'This awesome book I wrote has great stocks and bond Tips.' A better headline would describe the benefits to the reader.

"Shocking Secrets You must know about Stocks and Bonds BEFORE you invest - or risk losing it all!'

3. Write about the customer.

Unless you write directly to the customer as if you are writing about their fears, frustrations and desires and you know how to solve them all you are missing the boat.

Your lousy headline could be: 'Great Acne Cream Rocks' when it obviously should be:

'New Deep Cleanse Acne Cream leaves your face 90% clearer in less than a week'.

Great headlines are not about the author/ inventor, and they're not about the product. A great headline should entice a customer to read more, to feel like they're being 'informed' because the headline spoke directly to them and seemed to offer a real solution to their current situation. Remember these 3 Headline Tips and you will be on your way to better, stronger more effective Headlines in no time!

Of course, these tips are just the beginning. A complete copywriting system that brings customers like bees to a honey jar is crucial if you want to avoid common mistakes and if you want to maximise your sales advantage. Luckily there a few authors who have written excellent books on the subject and helped thousands of people like yourself to write fantastic Copy.